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Market Research Test

Our Market Research Test measures your knowledge of designing and conducting market research studies. Designed for experienced market researchers, this test covers the following topics: Primary Research, Secondary Research, Study Design, Questionnaire, Interviewing and Other Tools, Sampling, and Analysis.

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Scope of the Online Market Research Test

	Analysis Advanced Techniques Basic Statistics Cross Tabulations Non-response Rate Report Content Report Presentation Data Processing Coding Tabulation Interviewing and Other Tools Computer Simulations Databases Field Staff Quality Control Training Primary Research/Qualitative Focus Groups One-on-One/Executive Interviews Primary Research/Quantitative E-mail Survey Internet Survey Mail Survey Omnibus Study Panel Personal Survey Telephone Survey Questionnaire CATI Demographics Design Screening Sampling Confidence Levels Defining the Universe Size of Sample Types of Samples Weighting Secondary Research Types Uses Study Design Budget Categories of Marketing Research Define Objectives Hypotheses Methodology Outside Vendors Project Schedule

Duration

40 minutes.

Assessment Method of Questions

Multiple choice questions

Each question has between 2 and 8 options out of which 1 or more may be correct.

More links

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Related Professions

Project Manager, Market Research Analyst

Keywords

market research assessment test, market research assessment test online, market research test, commerce